TENA came to us to produce their commercial content for Amazon and brand.com in a 2 week turnaround. This was my first campaign where I was the art director in charge of pre production including talent sourcing, set development, styling direction, shot development, and video storyboards.

I also worked with a fantastic team to direct a 2 day shoot with incredible talent and crew and then on all the post production including retouching briefs, content creation and video as well as all approvals.

Not only was our client so happy with the results, the campaign that was meant for Amazon secondary imagery ended up across all major supermarkets in the UK as POS and digital advertising.

The success of the campaign also secured us a further 3 more shoots and more with our client and production agency.


When it comes to TENA Commercial imagery, we wanted to make sure we were in keeping with the TENA tone to but also create a storytelling approach while still being product-focused.

No matter our customers incontinence needs; when it comes to Commercial Content, we need to ensure our focus is always on our superiority credentials, the product USP’s and key claims that set us apart from the competition. We use imagery to elevate the brand whilst pushing our Shoppers through their decision-making journey.