Where I’ve Grown

Senior Digital Designer and Digital Art Director

Haygarth (OMNICOM), 2021 - Present

• Omnichannel digital creative and strategy across e-comm and e-pharma

• Ideation and conceptualisation across digital campaigns

• Art direction, pre production and post production for creative campaign shoots

• On set direction for campaign shoots for digital and in-store shopper channels

• eCommerce best in practice toolkit creation and guardian

• Shopper marketing including Amazon creative

• Lead and manage a team of in house designers and digital freelancers to create best in class creative

• User Experience and User Interface design including layout and interactive functions

• Social media design for Instagram, Pinterest, Facebook, LinkedIn, WhatsApp

• Design for in-store and OOH and online display banners

• Storyboarding and art direction for video and animation design

• Digital Design for brand experience activations

• Mentor and inspire a team of designers and freelancers through the championing of design thinking to help them grow.

• Lead multiple projects from concept to delivery.

• Work closely with project managers and creative directors to facilitate successful execution of creative.

• Provide oversight and review creative to ensure design quality and consistency.

• Clients include CocaCola, Jack Daniel's, Lucozade, MARS, Tate & Lyle, Vodafone, L'Oreal, DIAGEO, Philip Morris, Disney, Essity, PepsiCo and more.

Global Design Lead - AllThingsHair Global (Unilever)

Green Park Content, 2019 - 2021

• Part of the ideation and conceptual team for new creative ideas within the studio and editorial teams.

• Responsible for translating channel briefs into highly creative and effective multichannel designs - website, apps, digital marketing channels, branding

• Lead and inspire the design team, coaching them in their roles to ensure they produce impeccable work that reflects the brand values and tie back to topline creative direction.

• Oversee quality and strategic objective of graphics and animations within design and video content.

• Spot opportunities for strategic growth of design thinking across all platforms globally and action strategic creative plans.

• Responsible for global design of Unilever’s multi award winning FMCG publisher site All Things Hair (ATH).

• Created brand book for ATH platforms (.com, social, newsletter), and implemented in 12 markets, across 5 continents.

• Responsible for correct implementation of brand guidelines through Art Direction to POS, video, social media and .com content and managing this across the wider global team in various markets.

• Sign-off day-to-day projects, ensuring design directives and a consistently high standard is met with synergy and consistency across all touchpoints.

• Contributed to content strategy for ATH platforms to increase awareness and purchase intent.

• Created science-led infographics informed by SEO for editorial and social.

• Work with senior videographer to establish design needs and trends for video and create a visual direction for video graphics, supers and elements.

• POS creative for in store, events and influencer marketing.

• Clients include All Things Hair Unilever, Campari, UFS Academy, Unilever Food and Clarins

Digital Designer

Mighty Social, 2017 - 2019

Responsible for social media content creation for conversion and engagement across multiple clients simultaneously, including all Mattel brands such as Barbie Global as well as Thomas & Friends, McLaren Automotive, Hillarys, Turner and Moroccanoil

• Contributed to the creative strategy for new campaigns and digital initiatives across clients

• Video editing and video graphics for social content

• UI design and branding for the company divisions and systems internally

• Managed junior creative team members and sign off design of all content before going live

• Photography direction and photoshoots of products intended for design assets

• Digital promotional assets such as website banner ads, emailers and newsletters

• Pushed forward Pinterest advertising with self initiated ideas and creative that aligned with targeting for purchase intent

Digital Designer

Saatchi & Saatchi Synergize, 2015 - 2016

I started off at Saatchi as in intern straight out of university, and after 2 short months I was hired as a permanent member of the digital team, working on digital content strategy and ideation for social media content calendars, social media ad creation for local and global markets, animation design and video editing for web and photography for social campaigns.

I was solely responsible for a local social campaign for Acer that was so loved by the brand, it ended up being used across all media platforms worldwide.

As a team, we grew the Pizza Hut Tanzania Facebook Page from 0-15 000 fans in 1 month, this was in the very early stages of paid media and along with correct creative targeting.

Along with a video editor, we created exciting assets for Jose Cuervo using minimal materials including a cellphone, our office, and materials that we had at home.

Art Director

Guide Dogs Association for the Blind, 2014-2020

I started volunteering at Guide Dogs while studying and then went on to freelance for them on a more continuous basis, creating all the printed assets for their events, marketing materials, emailers, brochure design, annual calendars and social media content creation.

Founder & Creative Director

Dough Animal, 2019 - Current

During a short break in early 2019 I started my own small business, a creative outlet, a passion project if you will. I have always been interested in early childhood education and as a creative this idea was just bursting from my body and so ready to be born.

At Dough Animal I create, package, market and sell natural play dough for early learning education and sensory play, all in my spare time.

I started Dough Animal on my own and from scratch, developing recipes, designing labels, branding, illustrations and developing a product I am proud of.

I built a Wordpress website, and successfully sell through the WooCommerce e-commerce functionality on there. I manage a team member in the South African market, I develop new product ideas and bring them to life, and I create paid social media and google ads.