Disney Wonder of Friendship, a celebration of 100 years of Disney.

An immersive, multi-sensory Wonder of Friendship pop-up experience traveling across multiple countries within Europe to mark a century of dynamic duos, unlikely pals and inseparable friends.

With over 1,000 square metres of immersive space, fans went on an adventure with Alice in the Garden of Mystery where digital key locks unlocked secrets within their friendships and allowed them to pass on to the next room, where they found their flow with Lilo & Stitch in Ohana Bay on a floor to ceiling curved digital wave before moving to their own beat with the Lion King in the Orchestral Oasis, and finally lighting up the world with Mickey and Friends in the Wonderverse.

For this experience I was responsible for creating the pre-event content such as emailers, social media posts, digital ads and storyboards for the teaser videos that were posted across multiple platforms.

I then moved on to the event collateral which included digital sign in screens, experiential information screens as well as the gamified element of the experience where attendees would answer questions on the screen to prove their friendship and move on to the next room.

I also storyboarded all the screens that were in the retro televisions, on the television collage wall as well as the digital Polaroids projected onto the sheets in the Lilo and Stitch entry room and the floor to ceiling curved wave projection in the surfing room.

DIGITAL COMMS

DIGITAL COMMS

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