Jack Daniel’s All Access

Each year, Jack Daniel’s partners with Tesco to create the competition of the year, with huge prizes to be won.

This year the prize will be “Win your own Jack Daniel’s Party” where entrants will be able to design their own night and interact with the website at each step, from choosing their venue, selecting their music, creating a cocktail list and even creating different functions for each room of the house.

This interactive entry mechanism was set to get the viewers excited about the promotion and talking about the competition.

And to top it all off, we won Bronze in Multi Touchpoint In-Store at the POPAI awards in 2023.

For this campaign I was involved from start to finish figuring out the flow of the competition entry mechanism, the user experience of the digital touchpoints and the user interface of the website and entry, whilst in keeping with the Jack Daniel’s brand and relevant to the audience’s needs and wants. I worked on key visuals for DOOH advertising and digital in-store POS touchpoints as well as e-mail marketing.