Vodafone Christmas
In 2022, Vodafone brought joy to consumers at Christmas time via the 'Elf and Seek' game. This year, we wanted to capitalise on this success in our Christmas campaign, by bringing the elves to life in many more ways.
We took full advantage of the 2-storey screen on the corner of the store to have an elf throwing presents down a chimney where they popped out at the bottom of store, a great way to have these 2 screens work together.
Digital output
We usually have a Digital screen that runs various deals in a loop in the store window, as well as a 2-storey screen on the corner of the store. But for this campaign we were lucky to have a few extra digital screens such as a peeking elf and fire in the fireplace as well as a waving elf in the very top window of the store. We had to make the fire cartoon-like to avoid calls to the fire department.
I worked closely with our motion graphics team to bring all the digital screens to life through providing detailed storyboards, flow, sound tracks and oversight throughout the process.
FLAGSHIP STOREFRONT
FLAGSHIP STOREFRONT
