All Things Hair - Unilever

A digital publishing website bringing hair care, product inspiration, styling and hair stories to the consumer through articles, social media, photography, and video tutorials.

As the Global Brand Lead I art directed and created the current brand guide to make sure that all the content we create as a design team and studio is consistent throughout our 13 markets. I also designed some of the UI for the product landing pages, article pages and interactive web pages on the .com.

All the video tutorials on our YouTube channel have been overseen by me in terms of quality, brand consistency and graphic ideas and elements.

I love a bit of DIY, so as part of being a more sustainable brand I introduced an upcycling series for our hair product empties which I created and photographed myself - giving me the nickname of DIY Queen in the office.